See Fletcher:

LEARNING FROM ALLIANCE SUCCESSES AND FAILURES OF SMALL TECHNOLOGY-BASED FIRMS: A LONGITUDINAL STUDY

Branding Stigmatized Nations?

Why and How Do Nonprofits Work Together?

Catalytic Collaboration

The Darker Side of Collaborations: 12 Common Mistakes

Towards a better understanding of strategic alliances in marketing through observation of symbiotic relationships in nature

Organizing the Modern Firm in the Worldwide Market for Market Transactions

Brought to you by brand a and brand b„ investigating multiple sponsors’ influence on consumers’ attitudes toward sponsored events

Knowledge processes and learning outcomes in MNCS: An empirical investigation of the role of HRM practices in foreign subsidiaries

The power of numbers: Investigating the impact of event roster size in consumer response to sponsorship

Subscribe to