See Fletcher:

Versioning, Brand-Stretching, and the Evolution of e-Commerce Markets

The Simple Economics of "Brand-Stretching"

Merger Wars: Bidding for Complementary Assets

Product Differentiation, Cost-Reducing Mergers, and Consumer Welfare

Targeted Transfers, Investment Spillovers, and the Tax Environment

Entrepreneurial first movers, brand-name fast seconds, and the evolution of market structure

Some evidence on the inflationary bias of macroeconomic policy

Mergers and deterrence

Reach for the stars: A strategic bidding game

Advertising and bidding for television rights

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