-
Hear from Monica Toft, Academic Dean
Learn how Monica Toft, Academic Dean, is shaping the study of global affairs and diplomacy at Fletcher.
Hear from Prof. Toft -
Explore Fletcher academics in action
Fletcher Features offers insights, innovation, stories and expertise by scholars.
Get global insights -
Get application tips right from the source
Learn tips, tricks, and behind-the-scenes insights on applying to Fletcher from our admissions counselors.
Hear from Admissions -
Research that the world is talking about
Stay up to date on the latest research, innovation, and thought leadership from our newsroom.
Stay informed -
Meet Fletcherites and their stories
Get to know our vibrant community through news stories highlighting faculty, students, and alumni.
Meet Fletcherites -
Forge your future after Fletcher
Watch to see how Fletcher prepares global thinkers for success across industries.
See the impact -
Global insights and expertise, on demand.
Need a global affairs expert for a timely and insightful take? Fletcher faculty are available for media inquiries.
Get in Touch
Research/Areas of Interest
Strategic alliances
Brand alliances
Symbiotic marketing and sponsorship
Branding, state branding, public and nonprofit branding
Brand community
Market orientation
Service quality and customer satisfaction
Sports marketing
International marketing
COO effects and ethnocentrism
Offshoring and outsourcing
Learning organizations
Knowledge management
Education
- MBA, Kent State University, Kent, United States
- PhD, University of Michigan–Ann Arbor, Ann Arbor, United States
Biography
Bernard L. Simonin is Professor of Marketing and International Business. He holds a PhD in International Business from the University of Michigan, an MBA from Kent State University, and a graduate degree in computer sciences from a French engineering school. His research interest in knowledge management and strategic alliances spans the fields of strategy and management, international business, and marketing. His award-winning work is widely cited and has been published in the Academy of Management Journal, Strategic Management Journal, Human Resource Management Journal, International Executive, Journal of Business Research, Global Focus, Fletcher Forum of World Affairs, Nonprofit Management and Leadership, International Journal of Nonprofit and Voluntary Sector Marketing, Journal of International Business Studies, Journal of Marketing Research, International Journal or Research in Marketing, Journal of Advertising, and Journal of International Marketing. His current research focuses on nation branding, brand alliances, brand communities, symbiotic marketing and sponsorship, market orientation, customer satisfaction and services, nonprofit branding, strategic alliances, collaborative know-how, headquarter subsidiary relations, organization learning and knowledge management, and structural equation modeling. He has taught at the University of Michigan, University of Washington, University of Illinois, Harvard University, Autonoma University of Barcelona, and Kasetsart University in Thailand.