Towards a better understanding of strategic alliances in marketing through observation of symbiotic relationships in nature

Jan 1, 1994
By: Simonin BL; Ruth JA RELATIONSHIP MARKETING: THEORY, METHODS AND APPLICATIONS 181 - 190
Bernard Simonin
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Bernard Simonin
Copy Citation Simonin, B. L., & Ruth, J. A. (1994). Towards a better understanding of strategic alliances in marketing through observation of symbiotic relationships in nature. In RELATIONSHIP MARKETING: THEORY, METHODS AND APPLICATIONS (pp. 181-190). Retrieved from https://www.webofscience.com/ Copied to clipboard.