Strategic Alliances in the Triad: An Exploratory Study

Mar 1, 1993
By: Terpstra V; Simonin BL Journal of International Marketing SAGE Publications 4 - 25
Bernard Simonin
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Bernard Simonin
Copy Citation Terpstra, V., & Simonin, B. L. (1993). Strategic Alliances in the Triad: An Exploratory Study. Journal of International Marketing, 1(1), 4-25. doi:10.1177/1069031x9300100102 Copied to clipboard.
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