The Kony2012 video produced by Jason Russell of Invisible Children caused a shudder of dismay among scholars - because of its success in generating an extraordinary level of public attention in the USA and Europe, because of its simplistic and misleading message, and because it claimed the mantle of anti-atrocity activism for what appeared to be military adventurism. Directed with a skill that evoked comparison with Leni Riefenstahl, these twenty-nine minutes became, nearly instantaneously, both famous and the target of scorn. Kony2012 became a touchstone for Western advocates, dividing them into a camp that believed in the legitimacy of viewers’ emotional awakening, and an opposing camp that believed in the authenticity of a resolution of the conflict in that unhappy part of central Africa, derived from the political realities and experiences of the people who actually live there….