ISIL’s declared goals of conquest and the imposition of its form of Islamic law to build a new society requires the group to recruit significant numbers of men and women. In its attempts to recruit foreign men, women and children, ISIL employs highly gendered narratives which exploit cleavages between potential recruits and their home countries, characterise the Syrian Civil War as a war against Muslims and ‘true’ Islam, promise that recruits will fulfil idealised roles as ‘real men’ and ‘real women’, and offer them a central role in building a new society where they no longer face discrimination and abuse and live a ‘holier’ life. This chapter privileges gender in its analysis of ISIL recruitment strategies and narratives targeting foreigners and the experiences of males and females upon entering ISIL. The insights garnered are important for both counter-terrorism and anti-radicalisation efforts.