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Valerie Wencis

Director of Communications, Public Relations & Marketing

Valerie Wencis

Director of Communications, Public Relations & Marketing
Phone
617-627-6186
The Fletcher School, Tufts University
132 Curtis Street
Somerville
,
MA
02144
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Valerie Wencis
Biography

Valerie Wencis leads The Fletcher School's Office of Communications, Public Relations and Marketing. With more than 15 years of strategic communications and marketing experience, Valerie has a broad portfolio that includes media relations, crisis communications, brand management and reputation awareness, marketing, corporate communications, publishing and community relations. Valerie oversees a "small but mighty" team of five, which she grew upon joining Fletcher; together, they have elevated Fletcher's profile as a leader in international affairs via a number of innovative and strategic campaigns, from videos highlighting the deep expertise of Fletcher's faculty and alumni, to reimagining Fletcher's website and digital properties. She has dramatically increased Fletcher's media and social media footprint in the past three years, averaging a 32% increase in media exposure each year.

Prior to joining The Fletcher School, Valerie served as Senior Manager of Integrated Marketing for Massachusetts General Hospital where she led all aspects of communications and marketing for the hospital's heart and vascular centers, as well as national reputation awareness efforts to medical professionals for the best-ranked hospital by U.S. News & World Report. As Associate Director of Communications for Harvard Medical School, Valerie led the school's internal communications, community relations and branding efforts. Valerie previously managed media relations for Mass General's pediatric division, MassGeneral Hospital for Children; spent a year working in France teaching English to elementary school students; and worked with NBC News' Specials Unit on high-profile event coverage, including the 2004 Democratic National Convention.

Valerie blogged regularly about millennials in the workforce for what became littlepinkbook.com, an online magazine targeting professional women. She has been recognized with a "Partners in Excellence" Award from Partners Healthcare, and has presented at national and local conferences on strategic communications and media relations best practices. Valerie holds a Bachelor of Arts from Tufts University where she majored in International Relations and minored in Communications and Media Studies. An avid Jumbo, she is a member of the Tufts Alumni Council, and formerly served as president of the Tufts Alumnae Association.