Facebook's Fake Pivot to Privacy
Looks like we just got Zucked. Again.
Mark Zuckerberg just made a lengthy announcement that has been described as a privacy pivot. Acknowledging that “we don’t currently have a strong reputation for building privacy protective services”, Zuckerberg intends to nudge users away from publicly broadcasting in a digital “town square” to giving them a digitally secure “living room” for more intimate private conversations. Zuckerberg’s missive has mistakenly been likened to a radical shift in mission and to momentous tech pivots, such as IBM’s decision to stop selling personal computers. Zuckerberg’s plan is none of the above: it is a pragmatic move of an obsessive CEO and little to do with privacy; it is not even a pivot; it appears tone-deaf as it gives ammunition to those who criticize Facebook.