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EIB B264: Strategic Marketing for Non-Profit Organizations

Course Description

This course offers a comprehensive coverage of the fundamental issues in marketing and branding in nonprofits. The aim of this course is to arm students with the analytical skills and knowledge necessary to make, evaluate, and critique marketing and branding strategy decisions facing nonprofit organizations in an increasingly global arena. The course addresses how to craft a nonprofit marketing strategy; implement a coherent marketing plan and optimize the use of marketing resources, develop brand identity and positioning statements; leverage brand alliances and partnerships; and perform financial brand valuations.

Course faculty: Bernard L. Simonin
Course duration: First half
Credits/Units: 3.0

Fall 2020

Day(s): Tuesday, Thursday
Time: 3:00 pm - 5:00 pm
SIS number: 84959

Final Exam

Consult instructor for exam details