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EIB B263M: Marketing Management

Course Description

The course addresses the managerial, organizational, ethical, societal, environmental, and global dimensions of marketing decision-making. The main objectives of the course are to sharpen your skills in marketing decision-making, problem diagnosis, and management skills; to understand and apply some fundamental marketing concepts; to improve your familiarity and understanding with institutional marketing knowledge, terminology, and practice; and to provide you with a forum for formulating, presenting, and defending your own marketing ideas and recommendations. Note: Students having completed or planning to take B260 are not eligible to enroll in this course. One-half credit.

Course faculty: Bernard L. Simonin
Course duration: First half
Credits/Units: 1.5

Spring 2019

Room: Mugar 200
Day(s): Tuesday, Thursday
Time: 9:00 am - 10:55 am
SIS number: 24640

Final Exam

Registrar-administered exam

Spring 2020

Room: Mugar 200
Day(s): Tuesday, Thursday
Time: 9:00 am - 10:55 am

Final Exam

Registrar-administered exam