EIB B245M: Research, Design and Action in the Informal Economy
The informal economy is often the setting for international aid and humanitarian assistance. At times it is the reluctant recipient of well-meaning, but doomed programs and interventions. It is not subsidized initiatives alone that flounder in the informal economy. So too do water purification companies, mobile money operators, and solar lamp providers. They wonder why huge swaths of the informal market fail to adopt their innovations. The problem is that big data and surveys don’t always generate the nuanced information that decision-makers need to design suitable products or services. This course dives into methods that produce evidence to enlighten decision-makers and pave the way to better product and program designs. This course focuses on researching individuals and groups living and working in the informal economy and on designing products and services for them. B244M First year students are encouraged to take B244M prior to this module.