Reprinted from Foreign Service Journal
By Robert McMahon, GMAP04
October 2009 Edition
In this Foreign Service Journal essay, Robert McMahon, GMAP04, examines the relationship between public diplomacy and international broadcasting. He posits "today’s challenges require new approaches, in fact the greatest problem for U.S. international broadcasting is that it has strayed too far from the fundamentals that distinguished its ColdWar success."