The Fletcher School

A Graduate School of International Affairs

Op-Eds

Channeling The ColdWar: U.S. Overseas Broadcasting

Reprinted from Foreign Service Journal

By Robert McMahon, GMAP04

October 2009 Edition

In this Foreign Service Journal essay, Robert McMahon, GMAP04, examines the relationship between public diplomacy and international broadcasting. He posits "today’s challenges require new approaches, in fact the greatest problem for U.S. international broadcasting is that it has strayed too far from the fundamentals that distinguished its ColdWar success."