Ford Harding
Founder and President of Harding & Company
Ford Harding is founder and president of
Harding & Company, a firm which helps management consultants,
accountants, architects, attorneys, and engineers win new
clients. Among the firm’s clients are TMP Worldwide, Deloitte &
Touche, PricewaterhouseCoopers, Watson Wyatt Worldwide, Kurt
Salmon Associates, Diamond Technology Partners, Towers Perrin,
IBM Consulting, CSC Strategy Consulting and Mercer Management
Consulting. Mr. Harding has trained professionals in twelve
countries how to sell and market.
Prior to starting his own company, Mr. Harding spent fifteen
years with a consulting firm where he served on the executive
committee and ran the Eastern Regional Office. While at the firm
he sold consulting engagements to a virtual Who's Who of
corporations, including Aetna, Citicorp, Ford, General Electric,
GTE, Texas Instruments, United Technologies, Unocal, Xerox,
Mitsubishi and over 100 others. He also served as the Director
of Marketing at a large architectural firm.
Mr. Harding is the author of two books, Rain Making: The
Professional's Guide to Attracting New Clients (Adams Media
Corporation, 1994) and Creating Rainmakers: The Manager’s Guide
to Training Professionals to Attract New Clients (Adams Media
Corporation, 1998). His third book, BEST Selling: The Rainmakers
Guide to Cross-Selling, is scheduled for publication in 2002. He
has also written over sixty articles in such publications as
Consulting Magazine, Journal of Management Consulting, The
American Lawyer, Journal of Accountancy, Mechanical Engineering,
CE News, Barron's, and Inc. He speaks frequently on marketing
and selling professional services to such organizations as
Association of Management Consulting Firms, American Consulting
Engineers Council and Society for Marketing Professional
Services.
Mr. Harding is an alumnus of Harvard and Northwestern
University's J.L. Kellogg Graduate School of Management.
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