The Fletcher Flag

Ford Harding
Founder and President of Harding & Compan
y

Ford Harding is founder and president of Harding & Company, a firm which helps management consultants, accountants, architects, attorneys, and engineers win new clients. Among the firm’s clients are TMP Worldwide, Deloitte & Touche, PricewaterhouseCoopers, Watson Wyatt Worldwide, Kurt Salmon Associates, Diamond Technology Partners, Towers Perrin, IBM Consulting, CSC Strategy Consulting and Mercer Management Consulting. Mr. Harding has trained professionals in twelve countries how to sell and market.

Prior to starting his own company, Mr. Harding spent fifteen years with a consulting firm where he served on the executive committee and ran the Eastern Regional Office. While at the firm he sold consulting engagements to a virtual Who's Who of corporations, including Aetna, Citicorp, Ford, General Electric, GTE, Texas Instruments, United Technologies, Unocal, Xerox, Mitsubishi and over 100 others. He also served as the Director of Marketing at a large architectural firm.

Mr. Harding is the author of two books, Rain Making: The Professional's Guide to Attracting New Clients (Adams Media Corporation, 1994) and Creating Rainmakers: The Manager’s Guide to Training Professionals to Attract New Clients (Adams Media Corporation, 1998). His third book, BEST Selling: The Rainmakers Guide to Cross-Selling, is scheduled for publication in 2002. He has also written over sixty articles in such publications as Consulting Magazine, Journal of Management Consulting, The American Lawyer, Journal of Accountancy, Mechanical Engineering, CE News, Barron's, and Inc. He speaks frequently on marketing and selling professional services to such organizations as Association of Management Consulting Firms, American Consulting Engineers Council and Society for Marketing Professional Services.

Mr. Harding is an alumnus of Harvard and Northwestern University's J.L. Kellogg Graduate School of Management.

 

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