Awareness

CCI will work to promote awareness of the significance of culture and of the importance of cultural change in lagging societies:

Instruments of Change

CCI will undertake additional studies of the instruments and institutions of cultural transmission and change:

A major initiative is a research project led by Reese Schonfeld, the first CNN president, to study the impact of entertainment media (television, film, music, radio, and games) around the world on values, beliefs, and attitudes. Schonfeld will focus on television. He has spoken with (1) former president of Columbia Pictures Norman Horowitz about taking on movies; (2) Nigel Redden, director of the Lincoln Center and Spoleto music festivals about music; and (3) Walter Sabo, former executive vice president of NBC Radio, about radio. Each will have a researcher working in his area. The researchers will develop data through surveys on the nature--for good or bad--of the impact on values and attitudes, and he extent of impact. They will also study the degree to which entertainment media are aware of the impact of their programs on values and attitudes and the extent to which modifications are politically and economically feasible. The project will conclude with a conference drawing media specialists and policy makers from all over the world, and a book, to be written by Reese Schonfeld.

We also plan three additional studies of religions: