EIB E201: Introduction to Economic Theory
This course provides the foundation of modern economics with an emphasis on its applications. Topics include demand and supply analysis, consumer theory, theory of the firm, welfare economics, monopoly and antitrust, public goods, externalities and their regulation, unemployment, inflation and economic growth, national income determination, monetary and fiscal policy. This is an introductory course for non-specialists. Fall semester - Carsten Kowalczyk; Spring semester – Lawrence Krohn
EIB E210m: Quantitative Methods Module
This module presents the mathematical methods that are used widely in economics, including logarithms, exponential functions, differentiation, optimization, constrained optimization, and an introduction to dynamic analysis. The mathematical material is presented in the context of economic applications and examples that illustrate the bridge between mathematics and economics. One-half credit. Fall semester. Michael Klein
EIB E211m: Microeconomics
This half-semester course develops and applies the analytical tools that economists use to address questions about price determination, individuals' and firms' choices, effects of government policies on market outcomes and efficiency. The course's focus will be on: basic theory of consumer behavior; production and costs; partial equilibrium analysis of competitive markets; general equilibrium; welfare. Open to students who have completed EIB E210m. One-half credit. Fall semester. Deborah Menegotto
EIB E212: Macroeconomics
The course consists of two related, but somewhat distinct, halves: the first on long run economic growth and the second on business cycles. The section on economic growth covers the determinants of the long-run performance of nations’ economies including the level and growth of national income and factors affecting labor market performance. The second section of the course, on business cycles, focuses on the determinants of national income over shorter time horizons and on the roles of fiscal and monetary policy. This is an intermediate level course. EIB 210m is suggested, but not required. Not offered 2008-2009.
EIB E213: Econometrics
This course provides an introduction to the basic tools of data analysis in studying economic and social relationships. The course equips students with the facts, intuition and experience necessary for independent econometric research and for critical reading of empirical research papers. The techniques covered include ordinary least squares, probit, fixed effects, two-stage least squares and weighted least squares. The course also addresses potential problems associated with these techniques, such as omitted variables, measurement error, multicollinearity, heteroskedasticity and autocorrelation. Pre-requisites include familiarity with 1) basic probability and statistics, and 2) basic concepts of functions and derivatives (EIB E210m or an introductory calculus course). Spring semester. Jenny C. Aker
EIB E215m: Empirical Topics in Globalization
This six-week modular course examines evidence on the extent of globalization and its consequences. We will look at whether the evidence supports the notion that the last few decades have, in fact, seen an unprecedented rise in the globalization; the effects of expanding trade on economic inequality, and the environment, and the effects of greater capital market liberalization on economic growth. A focus of the course is the use of data to address economic questions. Open to students who have completed EIB E210m and either EIB E201 or EIB E200. EIB E213 is recommended, but not required and may be taken concurrently. One-half credit. Spring semester. Michael Klein
EIB E216m: Global Macroeconomics
Combines the standard macroeconomics curriculum with the macro side of the international economics curriculum. The assumption dictating the choice of topics is that students, once employed, will have a daily need to understand global macroeconomic events, foresee the evolution of macro variables and apply this knowledge to professional (and perhaps personal) decision-making. Theoretical exposition is rendered more concrete through case studies drawn from around the globe. The “data watch” component of each unit ensures students’ familiarity with the actual global indicators encountered in the international business and economics media. One-half credit. Spring semester. Lawrence Krohn
EIB E217m: Managerial Economics
This course is a brief introduction to management issues presented from the perspective of economics. The focus is on the strategic responses a firm can make regarding both its internal organization and its external interaction with both consumers and other firms. Students will learn the role of economic analysis in determining organizational design and developing competitive strategies whether the organization is a for-profit firm or a non-profit enterprise. One-half credit. Spring semester. Daniel Richards
EIB E220: International Trade and Investment
This course investigates why nations trade, what they trade, and the distribution of the gains from trade. Topics include trade and economic growth, technology, the product cycle, multinationals, international labor integration, tariffs, regional economic integration, dumping, and international competitiveness of firms and nations. Special attention is given to analyzing the effects of various policy instruments. Open to students who have taken EIB E211m. Spring semester. Carsten Kowalczyk
EIB E221: Advanced Seminar on International Trade and Investment
This seminar explores current issues in trade policy reform and institutions. Topics include subsidies, agriculture, market access and reciprocity, the WTO Doha Development Round, preferential integration, dispute settlement, World Bank and IMF trade policy measures, trade and income distribution, and trade and the environment. The course is open to students who have taken E220 or have permission of instructor. Fall semester. Carsten Kowalczyk
EIB E230: International Finance
This course examines the determination of income, the exchange rate, and the trade balance in economies that trade goods and services, as well as assets, with the rest of the world. Theory is developed and employed to study current events as well as historical experience. Issues studied include exchange rate determination, monetary and exchange rate policy, the causes and consequences of external imbalances, international policy coordination, financial crises, and the global capital market. Open to students who have completed EIB E201 or equivalent. EIB 210m is suggested, and may be taken concurrently, but is not required. Fall Semester. Michael Klein
EIB E232m: Economic Growth
Economic growth has been, and continues to be, one of the central concerns of economics. Long-run economic growth is one of the best ways to bring people out of poverty. Some formerly poor countries, like South Korea, have had impressive growth performance and, consequently, a significant increase in its citizen’s living standards. Other countries, notably many in sub-Saharan Africa, have had much less success in advancing the material welfare of their citizens. This module presents theory and evidence on economic growth and long-run economic performance. One-half credit. Fall semester. Michael Klein
EIB E233m: Finance, Growth and Business Cycles
In this module we consider the potential role played by financial markets and the role of financial intermediation. We also study the actual structure and performance of banks, stock markets, and bond markets across a range of countries, and the extent of worldwide financial integration. The ultimate goal is to give students the theoretical tools, the empirical background, and the familiarity with experience needed to understand the causes and implications of the rapidly changing structure of international capital markets. This module should appeal to students with interests in economic policy, financial and portfolio management, and international business. One-half credit. Spring semester. Michael Klein
EIB E240: Development Economics
This course provides an introduction to several central themes in development economics. The organizing framework is economic growth. By combining economic models and case studies, one can draw lessons regarding what approaches have worked to alleviate poverty. The course also pays particular attention to situations that have led to economic crises, and develops models of macroeconomic management and structural adjustment. Lectures and assignments presume a background in economics at the introductory level. Open to students who have completed EIB E201 or equivalent. Fall semester. Spring semester. Steven Block
EIB E241: Micro Development Economics: Poverty Reduction Policy Analysis for Developing Countries
This course presents a systematic approach to analyzing the costs and benefits of – and brainstorming about ways to improve – poverty reduction and development efforts. We examine policies ranging from short-run cash and food transfer programs, to infrastructure, agricultural technology and micro finance projects, to policies shaping long-run investments in education and health. Emphasis is on rigorous use of economic reasoning, identification and use of key empirical evidence, and the effective communication of policy analytic results. Open to students who have completed EIB E201 or the equivalent. Fall semester. Julie Schaffner
EIB E242: Microeconomics of Development
This course teaches students how to use microeconomic theory and econometric skills to analyze issues in low-income countries, to develop policy interventions to address those issues and to measure the impact of such interventions in a rigorous empirical manner. It then addresses the issues that constrain and support development, particularly in sub-Saharan Africa: labor markets, including health and education; rural factor markets, including land and access to credit; access to information and agricultural markets; social networks and risk-sharing schemes; and institutions. Open to students who have completed EIB E211 or an intermediate microeconomic theory course. E213 is strongly recommended. Spring semester. Jenny C. Aker
EIB E243: Seminar on Agriculture and Rural Development in Developing Countries
This seminar examines a range of issues relating to agriculture and rural development policy in developing countries. The course is designed to introduce students to the fundamental issues and literature relating to agricultural and rural development. Central topics will include: famine, the role of agriculture in poverty alleviation, the relationship between poverty, population growth, and resource degradation, food price policy analysis, agriculture’s contribution to economic growth, and the role of the state. Open to students who have completed EIB E201 or its equivalent. Fall semester. Steven Block
EIB E244m: Seminar on the Political Economy of Reform, Growth, and Equity
This seminar explores the insights and critiques of rational political economy in explaining the determinants of reform, growth, and equity in developing countries. This approach applies tools of economic analysis to understanding political processes. In particular, the seminar will apply theories of "public choice" and collective action in explaining development policy outcomes in relevant areas including: the relationship between political and economic liberalization, income distribution and growth, trade regimes, land reform, and democratization and growth. Students are encouraged to have completed EIB E240. One-half credit. Spring semester. Steven Block
EIB E245: Managing Economic Reform in Low Income Countries
The international development discourse has changed markedly in tone and substance over the past decade and a half. This course will attempt to evaluate the experience of economic reform in developing countries from the point of view of the interaction between politics and economics. There will be a broad analysis of the critical issues of reform on the macroeconomic, institution and governance areas along with in-depth case studies of a select number of low income countries spanning different regions. The main emphasis will be on the practical and management challenges that countries face. Not offered 2009-2010.
EIB E246: Natural Resource and Environmental Economics
This course covers major issues in contemporary environmental economics. Includes analysis of environmental degradation and resource depletion, valuation of the environment, incentives to protect the environment, impacts of population growth and agricultural expansion, management of renewable and non-renewable resources, pollution analysis and policy; energy and global climate change; international trade and the environment; national and multinational environmental policies. Special attention will be paid to policies to respond to climate change, including carbon trading and “clean development” institutions. Open to students who have completed E201 or equivalent. Spring semester. Jonathan Harris
EIB E250: Economic Problems of Latin America
Focuses on the many reasons for Latin American’s failure to realize its economic potential. Emphasis placed on macroeconomic policies and their responsibility for the region’s many crises. Perspective is decidedly economic, but sight is never lost of the ways in which political institutions shape economic policy and national well-being. Each problem is illustrated with cases drawn from recent history. Unifying theme is that of economic inefficiency, i.e. how poorly conceived institutions and policies lead to economic waste. Prior mastery of basic macroeconomics is essential; microeconomics and familiarity with the region are helpful, but not required. Fall semester. Lawrence Krohn
EIB E254: The Political Economy of China
This course provides a political economy perspective on China’s economic rise and integration with the world economy, with particular emphasis on the reform period beginning in 1980. Topics covered in the course include the reform process, the role of institutions, corporate governance reform, trade and foreign direct investment, science and technology, regional and income disparities, and the changing role of China’s political system in the country’s emerging capitalist system. Where appropriate the course uses basic tools of economic analysis to analyze the conditions that are shaping China’s economic performance, including the changing role of the state, the principal sources of growth, and China’s integration with the world economy. Not offered 2009-2010. Gary Jefferson
EIB B200: Foundations in Financial Accounting and Corporate Finance
An introductory course to corporate finance from the perspective of the chief financial officer (CFO). Much of the course deals with valuation concepts which are at the core of investment decisions (capital budgeting) for new equipment, the launch of new products, mergers & acquisitions and LBOs... and the funding/financing decisions to be coordinated with those investment decisions. Special attention is given the cost of capital and valuing stocks, bonds, convertible and preferred. In the process of addressing these issues you will develop an understanding of financial accounting, planning and budgeting. Fall semester. Laurent Jacque
EIB B205: Data analysis and Statistical Methods for decision-making
This course provides an overview of classical statistical analysis and inference. The language and methods of statistics are used throughout the Fletcher curriculum, both in the classroom and in assigned readings. In addition, the language and methods of statistical analysis have permeated much of academic and professional writing as well as media reporting. The goal is to present a broad introduction to statistical thinking, concepts, methods, and vocabulary. Fall semester. Spring semester. Robert Nakosteen
EIB B207m: Financial Statement Management
Accounting is an economic information system, and can be thought of as the language of business. Accounting information provides individuals with a starting point to understand and evaluate the key drivers of the firm, its financial position and performance. This can then be used to enhance decisions as well as help predict a firm’s future cash flows. The present (or current) value of those cash flows provides an estimate for the value of the firm. This course will cover the basic vocabulary, concepts, procedures and mechanics of financial and managerial accounting and the role of accounting information in society. Fall semester. Lawrence Weiss
EIB B208: Financial Statement Analysis
This course will provide participants with an understanding of the techniques used to alter and evaluate the key competitive value drivers of a firm and assess the nature and likelihood of future cash flows. We begin by reviewing the basics and remembering the limits of accounting information. Next we deepen our examination of ratio analysis and extend our analysis to build pro-forma (as if, or future) financial statements. Then, we look at certain accounting choices and their impact on financial statements and analysis. Finally, we will study the nature of bankruptcy and how creditors assess this possible end game. Spring semester. Lawrence Weiss
EIB B209m: Management Accounting and Performance Management
The objective of this course is to allow student to reinforce their understanding of – and their ability to use, as managers – key tools and thinking patterns of management accounting and performance guidance systems to maximize the performance of a business or not-for-profit. This course is built around three forces that shape managerial behavior: instruments, decision-making processes, and organizational design. We explore the kind of support a managerial information system can provide for decision-making. Because managers achieve results through other people, this course also includes behavioral content on distribution of decision rights and allocation of resources. We look at the tools available to describe firm operations, and the use of these tools in both strategic and diagnostic decision-making. One-half credit. Michel Lebas
EIB B210: Governmental and Non-Profit Accounting
Accounting is an economic information system, and can be thought of as the language of money. Accounting information provides individuals with a starting point to understand and evaluate the economic condition of an organization. This can then be used to assess the ability and likelihood of an organization’s future financial endeavours. This course will cover the basic vocabulary, concepts, procedures and mechanics of financial and managerial accounting and the role of accounting information in society. Spring semester. Lawrence Weiss
EIB B220: Seminar on Global Financial Services
The focus is on the determinants of competitive performance of financial institutions including commercial banks, insurance companies, hedge funds, investment banks and private equity firms. Review of bank management principles emphasizes asset liabilities management, interest rate risk management and Value at Risk (V@R). Discussion of international commercial banking will focus on international trade financing, syndicate lending, project finance and international securitization. Open to students who have complete B200 or B221 or equivalent. Spring semester. Laurent Jacque
EIB B221: International Financial Management
This course develops a conceptual framework within which the key financial decisions faced by multinational corporations can be analyzed. The traditional themes of corporate finance, including working capital management, capital budgeting, mergers and acquisitions, and funding strategies, are revisited in the context of volatile exchange rates, different regulatory environments and segmented capital markets. Focus on foreign exchange risk management including the appropriate use of new hedging instruments such as currency options, swaps, and derivatives. Case studies emphasize how international financial management should be integrated with corporate strategy and operating decisions. Open to students who have completed EIB B200 or equivalent. Spring semester. Laurent Jacque
EIB B225: Corporate Finance and Banking: A Comparative East Asian Perspective
This seminar explores major themes in corporate finance and banking in Asia drawing on the diverse experiences of regional actors. Systemic issues dominate the first third of the seminar, specifically the legacy of bank-centric finance, trends in financial deregulation and internationalization, and crisis. The balance of the seminar will examine decisions at the firm-level on issues such as corporate ownership, performance, and governance, and capital structure management, across both public and private debt and equity and balance sheet management through the use of derivatives and asset-backed securities. Fall semester. Patrick Schena
EIB B226m: Large Investment and International Project Finance
A case study approach to employing the latest techniques for structuring transactions, including risk mitigation by financial intermediaries. Course stresses decision making and prioritization of tasks, policy formulation, the selection of world-class partners and on-the-ground operational skills necessary to ensure timely completion of construction, budget adherence and efficient start-up. Large investment projects across a variety of geographic regions, industrial sectors, and stages of project execution are examined, including data on default and loss characteristics. Contrasts differences in risk between domestic and export sector projects, including foreign exchange issues and the role of host governments. One-half credit. Fall semester. Phil Uhlmann.
EIB B227: Islamic Banking and Finance
The course is a comprehensive introduction to Islamic banking and finance. In addition to providing religious background, the course discusses the political and economic context of the creation and evolution of Islamic institutions. The course also focuses on the underlying principles of Islamic finance and explains how Islamic products (murabaha, mudaraba, musharaka, ijara, sukuk, takaful, Islamic mutual funds and derivatives, etc.) work. The final part of the course will discuss Islamic finance in the context of the “war on terror” and the recent global financial meltdown. Spring semester. Ibrahim Warde
EIB B228m: Risk Management for Financial Institutions
Risk management has become a field of major importance in finance. The major financial risks are: liquidity risk, interest rate risk, credit risk, and market risk. The innovation came originally from the capital markets where risks are traded using “derivatives”. A second impulse was triggered in the banking industry, when the management of financial risks of banking institutions became a major issue because of the strong pressure of regulatory bodies. Today, risk management in the financial industry has become the center of attention by all. It is a core central function for globally reaching financial organizations, banks, funds, insurance companies, because of the stringent rules imposed worldwide. One-half credit. Fall semester. Joel Bessis
EIB B229: Global Investment Management
The objective of this course is to develop the analytical framework & practical skill sets required for managing global portfolios and risk analysis. Topics covered include asset allocation; security selection; portfolio risk management using derivatives; trade execution; portfolio monitoring & rebalancing; and performance evaluation & attribution. The course examines the investment decisions faced by institutional investors as well as private wealth management. The course takes a global approach with asset class, country/currency selections/allocations decisions spanning instruments traded in global financial markets. Pre- requisites: EIB B200 and EIB B221 or a strong finance background. Fall semester. Hamza Abdurezak
EIB B230: Strategy and Policy for Competitive Advantage
This course introduces fundamental issues in the strategic management of firms. The aim of the course is to provide students with basic theoretical perspectives and practical tools for understanding firm performance over time. This course considers both business and corporate strategy, and particular emphasis is given to industry analysis, competitive rivalry, organizational structure, company growth, and different types of diversification. The course is open to all students. EIB E201 and EIB B200 or their equivalent are strongly recommended (and may be taken concurrently). Spring semester. Jonathan Brookfield
EIB B231: International Business Strategy and Operations
This course surveys issues related to the internationalization of firms and the strategic management of multinational enterprises. The aim of the course is to expose students to a variety of theoretical perspectives and managerial practices related to international business. In particular, this course considers the internationalization process, organizational design, modes of foreign investment, and global strategy. It also explores questions related to globalization and the cross-border flow of people, goods, ideas, and money, and reflects on issues related to political risk, country analysis, comparative economic organization, and emerging markets. Fall semester. Jonathan Brookfield
EIB B232m: Technology Strategy and Innovation in Global Markets: Managing Innovation for Securing Global Competitive Advantage
The course will enable students to develop understanding of the emerging challenges from the demand/consumption sides for a range of economies form $500/capita to $50,000/capita, North & South, and East and West; The emerging technologies (e.g. new materials and bio technologies) which together could offer more sustainable solutions for future advancement of the global economy and; Role of leaders in business and government as innovators and entrepreneurs have to play, as global issues on energy, ecology, water, health, and materials become more complex and intertwined. One-half credit. Fall semester. Partha Ghosh
EIB B234: Seminar on Strategic Management in Privatizing and Deregulating Industries
This course surveys the literature related to privatization, considering both theoretical perspectives and practice. It also explores current issues shaping debates about effective enterprise privatization in a comparative and interdisciplinary manner. The seminar examines key concepts and policy issues related to privatization and deregulation, looks at different national experiences, and explores the impact of privatization from an industry perspective. Students should come away from the seminar with a deep appreciation of the challenges confronting executives and policy makers dealing with changes to the boundary between public and private sector activity across a variety of different settings. Fall semester. Jonathan Brookfield
EIB B235: Managing the Global Corporation
The course will touch on the major elements of directing the global corporation from an overall management perspective. Hence, while the course will touch on financial, human resources, marketing, manufacturing, and other areas, the emphasis will be on the management decisions and issues, rather than on the detailed technical aspects of each area. The course will focus largely on international management issues. It will draw on examples of issues, particularly from the technology, financial services and consumer products industries. Selected guest experts will also participate in the lectures. Fall semester. G. Richard Thoman
EIB B236m: Cross Border Strategic Alliances
The course explores enterprise strategies and reasons why a firm may turn to strategic alliances to achieve their strategic alliances to achieve their strategic objectives. It will then examine how strategic alliances are implemented – finding the right partners, structuring the alliance, and managing the partnership. Finally, we will extend what has been learned, by applying it to real situations – through case studies and projects. Although the course will focus extensively on examples from the Pacific Rim in order for students to gain a deeper understanding of alliance issues in this area, we will also discuss cross-border alliances more broadly. One-half credit. Fall semester. William Reinfeld
EIB B237: Field Studies in Global Consulting
The goal of this course is to provide an introduction to consulting as it is practiced worldwide and across sectors. Students will achieve this goal by undertaking a consulting engagement for a real-world client. The first part of the course will include an introduction to and practice in the essential skills that form the core of professional development for consultants at top-level firms. Students will then put these skills to the test by completing a team consulting project for a sponsoring company. Open to students who have completed EIB B225 or EIB B230 and/or EIB B200 or with permission of the instructor. Class size will be limited by the number of projects confirmed by external sponsors with a maximum of four projects, or twenty students, being accepted. Input for the project grade will come primarily from the client; team self-evaluations will be reflected in individual final grades. Note: Students are limited to only one “field study” type of course during their career at the Fletcher School. This also includes courses taken outside of Fletcher that are considered field study courses. Spring Semester. Christopher Tunnard
EIB B238m: International Business Strategy and Operations
Effective strategists can: size up the dynamics of the external environment of a firm, covering its economic, political and social contexts; take a holistic view across all functions and configure all of a firm’s internal choices to give it a competitive advantage; sustain this advantage over time and leverage it into adjacent business and geographic opportunities; use acquisitions and alliances when these are the more effective approaches to support a strategy; create the right organizational context to execute the chosen strategy efficiently; ensure the continuous renewal of the firm in anticipation of and adapting to its changing environment. The objectives of this short course are to master the field’s core concepts and to build the skills needed to be an effective strategist. One-half credit. August Pre-session. Bala Chakravarthy
EIB B239m: Corporate Governance in International Business and Finance
This module seminar explores business, financial and legal issues affecting corporate governance and management of risk, both in industrialized and developing countries. Students will examine the nature of the corporation, management roles and board responsibility, the role of regulatory authorities, as well as corporate culture, corporate social responsibility, and capital market development. The seminar will focus on policy implications, including wide-spread efforts to effect corporate governance reforms and set standards in the wake of corporate scandals and systemic risk. Also listed as EIB B239m. One-half credit. Spring semester. S. Donald Gonson
EIB B241: Microfinance: Issues and Breakthroughs
Microfinance once meant small loans delivered through groups to microentrepreneurs. Today, microfinance has become robust. It includes loans, savings, insurance and the complex and emergent ways of delivering these services. This course explores the development environment that inspired early microfinance interventions and concludes with the breakthroughs in inclusive business approaches such as microfranchising. The course assumes no financial background but requires that students master financial skills during the semester as a prerequisite to understanding the issues discussed. Fall Semester. Kim Wilson
EIB B242m: Microfinance Colloquium
This course plumbs the depths of topics discussed in B241: Microfinance and Inclusive Commerce. It is designed as a true seminar where we focus on one topic in particular and delve into its background, review the current debates that surround the topic, and then explore practical interventions that are occurring right now in the industry. One-half credit. Fall semester. Kim Wilson
EIB B260: International Marketing
This course introduces students to the fundamentals of marketing in a global environment. It addresses the problems encountered by all organizations—small and large, for-profit and non-profit—as they operate in an international environment. The full range of marketing activities is covered: marketing research, product policy, branding, pricing, distribution, advertising and promotion, customer service, planning, organization, and control. While internationally oriented in nature, the aim of the course is also to build a significant understanding of classic marketing management principles. Non-traditional aspects of international marketing (e.g., nation branding) will also be considered for a variety of constituencies. Fall semester. Bernard Simonin
EIB B261: Seminar on Advanced Topics in International Marketing
This seminar offers comprehensive coverage of both fundamental and emerging issues in the fields of marketing that continue to capture marketers' time and attention. The first three modules of the seminar (market orientation; customer orientation; learning orientation) follow a classic marketing paradigm centered on best marketing practices and superior organization performance. Issues will be examined with respect to various contexts (e.g. for-profit vs. non-profit; organizational vs. individual behavior). The fourth module, co-designed and moderated by students, will be centered on students’ specific interests. Not offered 2009-2010. Bernard Simonin
EIB B262: Marketing Research and Global Intelligence
This course adopts a comprehensive, hands-on approach to designing and conducting research. Students will be exposed to the various stages of the research process from recognizing the need for research and defining the problem to analyzing data and interpreting results. Proper design of research methods, fieldwork, questionnaires, and surveys (e.g., online surveys) is covered. Both qualitative (e.g., focus groups, projective techniques) and quantitative approaches (e.g., cluster, discriminant, and factor analysis) are presented. Various analytical techniques are introduced "hands on" via a series of computer exercises and cases (using SPSS and Excel). Fall semester. Bernard Simonin
EIB B263m: Marketing Management
The course addresses the managerial, organizational, ethical, societal, environmental, and global dimensions of marketing decision making. The main objectives of the course are to sharpen your skills in marketing decision-making, problem diagnosis, and management skills; to understand and apply some fundamental marketing concepts; to improve your familiarity and understanding with institutional marketing knowledge, terminology, and practice; and to provide you with a forum for formulating, presenting, and defending your own marketing ideas and recommendations. Note: Students having taken or planning to take B260 are not eligible to enroll in this course. One-half credit. Spring semester. Bernard Simonin
EIB B264: Seminar on Strategic Marketing for Nonprofit Organizations
This seminar offers a comprehensive coverage of the fundamental issues in marketing and branding in nonprofits. The aim of this course is to arm students with the analytical skills and knowledge necessary to make, evaluate, and critique marketing and branding strategy decisions facing nonprofit organizations in an increasingly global arena. The seminar addresses how to craft a nonprofit marketing strategy; implement a coherent marketing plan and optimize the use of marketing resources, develop brand identity and positioning statements; leverage brand alliances and partnerships; and perform financial brand valuations. Spring semester. Bernard Simonin and Nathalie Laidler-Kylander
EIB B265: Entrepreneurial Marketing – Building a Winning Business Plan
This course guides students through the development of a new product/service strategy and detailed business plan. It is an applied, project based course, designed to weave together field research, theory, case studies, class discussions, lectures and workshops into a comprehensive approach. Students actively engage in their own learning as they construct the building blocks of their business plan, working in teams throughout the semester. The objective of this course is to craft a comprehensive business plan which students present to a panel of investors at the end of the course. This course is relevant for business students and social entrepreneurs alike. Fall semester. Natalie Laidler-Kylander
EIB B270: Seminar on Asian Business Groups
While Asian economies are increasingly important to the world, a full understanding of how such economies are organized is difficult to achieve without some consideration of business groups. This seminar looks at business groups in Japan, the Republic of Korea (South Korea), the Republic of China (Taiwan), Hong Kong, Singapore, and the People's Republic of China (PRC). The goal of the seminar is to put Asian business groups in their historical, political, and economic context, and then to examine current conditions in an effort to give some insight into future trends. Not offered 2009-10. Jonathan Brookfield
EIB B270m: Module on Business Groups in Asia
While Asian economies are increasingly important to the world, a full understanding of how such economies are organized is difficult to achieve without some consideration of business groups. This seminar looks at business groups in Japan, the Republic of Korea (South Korea), the Republic of China (Taiwan), Hong Kong, Singapore, and the People's Republic of China (PRC). The goal of the seminar is to put Asian business groups in their historical, political, and economic context, and then to examine current conditions in an effort to give some insight into future trends. One-half credit. Not offered 2009-10. Jonathan Brookfield
EIB B272m: The Political Economy and Business Environments of Greater China
This course will expose students to similarities and differences in the business environments of Greater China. At the end of the course, students should have a better understanding of Chinese business and the context in which business occurs in Hong Kong, Singapore, the Republic of China (Taiwan), and the People’s Republic of China (PRC). The class will be taught in English. For MIB students this course is one of the regional course options. One-half credit. Spring semester. Jonathan Brookfield
EIB B280: The Global Food Business
The purpose of the course is to introduce the student to the rapidly expanding global food business. The growing, processing, distribution, and marketing of food are major and necessary economic endeavors of the world’s people. Today, the international food industry is increasing at historically high rates of growth paralleled by increasing world trade in agricultural commodities, motivated by new multinational trade agreements. The course focus will be to introduce the student to the management, business strategy, marketing, research, and analytical skills required in the international food business. Spring term James Tillotson
EIB B284: Petroleum in the Global Economy
This course covers the structure of the international petroleum industry and its role in the international economy. The first half will address the technical, commercial, legal, economic and political basis of the industry and the business models for key segments, including exploration and production, refining, marketing and natural gas. Drawing on this knowledge base, the second half will consider key issues of the petroleum industry, including the resource base, pricing, environmental impacts, alternative energy sources and geopolitics. Open to students who have basic Excel skills and have completed EIB E200, EIB E201, EIB B200 or equivalent. Fall semester. Bruce Everett
EIB B290: Leadership: Personal and Organizational Challenges
This course provides students with a practical and intellectually challenging roadmap to their own development as leaders. Lectures and readings give meaning to leadership as a concept; however, we will leverage students’ own experience and the experiences of leaders from industry and government to explore leadership as a vocation. Two themes are central: first, leadership is a life-long vocation and, second, leaders improve through practice. The link is learning how to “practice while you perform.” Through readings, exercises, and discussions with invited guests, we will all experience what it means to practice while you perform. Spring semester. Robert J. Thomas
EIB 300-399: Independent Study
Directed reading and research for credit, providing an opportunity for qualified students to pursue the study of particular problems within the discipline of Economics and International Business under the personal guidance of a member of faculty. The course may be assigned to a Field of Study according to the topic selected. By consent of the professor and petition.
EIB 400: Reading and Research
Noncredit directed reading and research in preparation for PhD comprehensive examination or dissertation research and writing on the subjects within this division. By consent of the professor.