Bernard Simonin

Bernard Simonin

Professor of Marketing and International Business

Focus Areas and Research Interests

  • Strategic alliances
  • Brand alliances
  • Symbiotic marketing and sponsorship
  • Branding
  • State branding
  • Public and nonprofit branding
  • Brand community
  • Market orientation
  • Service quality and customer satisfaction
  • Sports marketing
  • International marketing
  • COO effects and ethnocentrism
  • Offshoring and outsourcing
  • Learning organizations
  • Knowledge management

Contact Professor Simonin

 
Bernard.Simonin@tufts.edu