Business leaders worldwide are grappling with transformative events that stretch their thinking well beyond the “rational” frameworks of business. The crisis in the eurozone is more than just financial – it has roots in politics, interwar German history and a clash of cultures between northern and southern Europe. Political upheavals on the Arab street have consequences on Wall Street and main streets everywhere.
To navigate successfully this new global reality, it is essential that business leaders understand how the multitude of non-business factors affect the strategic and operating choices for global businesses.
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