As the mature world struggles through both recession and recovery, more than 75 percent of the growth of global output will come from the emerging markets. But with so much need that must be met, businesses with that “bigger is always better” mentality are struggling with how to capture all of the opportunity.
. A refrigerator with no compressor, it is tiny, weighing in at less than 18 pounds. It can run on a 12-volt battery and can be yours for about $75. Most importantly, you can get it in some of the most hard-to-reach rural areas of India. “Chotu” means “the small one” in colloquial Hindi. It may well be the Next Big Small Thing.