“American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are the worst. To be persuasive we must be believable; to be believable we must be credible; to be credible we must be truthful. It is as simple as that.” — Edward R. Murrow, Director, United States Information Agency, May 1963
The Edward R. Murrow Center was established in 1965 in memory of the man whose distinguished reporting and analysis of world news and imaginative leadership of the United States Information Agency set a standard of excellence. Mr. Murrow's library and papers (more than 2,000 documents) are housed in the Murrow Memorial Room at The Fletcher School and the Tufts University Archives. Fletcher also has stewardship of a collection of audio and video recordings which are representative of Murrow's commitment to journalistic honesty, courage and integrity.
Edward R. Murrow's career is of special relevance to The Fletcher School as it continues to build on its program of "public diplomacy". This term - "public diplomacy" - was coined at Fletcher in 1965 by then Dean Edmund A. Gullion. It encompasses dimensions of international relations beyond traditional diplomacy; the cultivation by governments of public opinion in other countries; the interaction of private groups and interests in one country with those of another; the reporting of foreign affairs and its impact on policy; communication between those whose job is communication, as between diplomats and foreign correspondents; and the processes of inter-cultural communications. The transnational flow of information and ideas is central to public diplomacy and was a fundamental element of the life and career of Murrow.
Fletcher's mission to prepare leaders with a global perspective for the public, private and non-profit sectors and our philosophy of operating at the nexus of theory and practice, makes the area of public diplomacy a natural component to the School's curriculum and scholarship. The Murrow Center for the Study and Advancement of Public Diplomacy claims a place at the epicenter of the challenging and evolving field of public diplomacy today.