Sesame Workshop Initiatives India (SWIP) has appointed Pari Jhaveri as its first chief operating officer, in an attempt to expand its footprint in India. Jhaveri will report to Sashwati Banerjee, managing director, SWIP.
SWIP produces content focusing on education (mainly preschool education) for television channels. However, in India, the company is looking at many other social initiatives as well. In India, the multimedia company will also focus on imparting education to the underprivileged kids and providing audio visual assistance for the same.
Jhaveri's primary mandate will include day-to-day management and exploration of growth opportunities. She will also create and increase visibility of the brand, and integrate and align all business strategies of the workshop in India.
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