In the spring semester of 2012, a Fletcher consulting team advised OHL Desarollos, a leading Spanish sustainable development company, on how to position and market Mayakoba, its luxury resort development in the Yucatan, to the US travel trade. The project came to our attention through Jorge De Vincente, F’04, a sustainable development professional. The work was so intriguing that one of the student consultants, Jane Phelan, delved even deeper into the Mayakoba story through her Fletcher capstone project. Listen to Jane's testimonial here.
A Q&A with Project Champion James Batt, Vice President, Operations and Marketing
IBGC interviewed the project champion, James Batt, Vice President, Operations and Marketing, for his take on how the project, the consulting team, and Jane Phelan’s capstone project all impacted the positioning and marketing of Mayakoba.
What were the major takeaways Mayakoba gained from the consulting project?
What was the benefit of the consulting team visiting the Mayakoba resort?
How have you used the recommendations so far?
What was it like to work with the Fletcher consulting team?
How will you use Jane Phelan's capstone project?
Do you have advice for future clients of the consulting program?