Student groups and student-led initiatives should be careful not to imply through either branding or name use, including URLs and profile names, that they speak on behalf of the institution in an official capacity. Use of The Fletcher School at Tufts University name, logos, and wordmark must observe institutional guidelines and/or receive prior approval. Please contact the Office of Communications, Public Relations & Marketing (CPR&M) if you have questions.
Only official Fletcher School and Tufts University social media channels, which are defined as channels that speak on behalf of the university and its schools and have some oversight by university staff, will be permitted to use school and university names and branding and then only in keeping with the university's established social media policies.
Best Practices for Responsible Social Media at Fletcher:
- Ask permission. The Fletcher School is home to a unique and vibrant community representing students, faculty, alumni and guest speakers from around the world. Before you post, please consider: Are the speaker's remarks on the record? Has the person in the photograph granted permission? If a group audience shot, is it a public forum, or do they have a reasonable expectation of privacy? Tufts is private property, with many residents and visitors.
- Review The Fletcher School's social media overview [upload .pdf] to familiarize yourself with the various channels and opportunities. You might consider tagging them in your post.
- In addition, review Tufts University's Social Media Best Practices. While written for managers of official accounts, there is an abundance of useful information for the individual or student-group representatives.