Rama Bijapurkar is one of India's most respected thought leaders on market strategy and India's Consumer Economy. She is also a keen commentator on social and cultural change in liberalising India. She has her own strategy consulting practice and works with an impressive list of Indian and global companies, helping them across sectors, and describes her mission as bringing market focus to their business strategy.
In addition to her consulting practice, Rama serves or has served as an independent director on the boards of several of India's blue chip companies. She presently serves on the boards of CRISIL (S&P India), Mahindra & Mahindra Financial Services; ICICI Prudential Life Insurance, Janalakshmi Financial Services and on the governing board of IIM Ahmedabad, where she is a visiting faculty. Past boards include Axis Bank, Bharat Petroleum, Infosys Ltd., Mahindra Holidays & Resorts, Titan Industries, Godrej Consumer Products Ltd.
Rama's past work experience includes employment with McKinsey & Co, MARG Market Research (now AC Neilsen India), MODE Services (now TNS India) and full time consulting with Hindustan Unilever Ltd. (then Hindustan Lever Ltd.)
Rama writes extensively in the media and is a dominant voice on issues relating to India's business, consumers and Polity.
Her book "We are like that only: Understanding the Logic of Consumer India" (Penguin India) has been widely acclaimed. The international edition "Winning in the Indian Market": Understanding the Transformation of Consumer India" (Wiley & Sons) has been translated into Hindi and Mandarin. She is also the author of "Customer in the boardroom? Crafting Customer-Based Business Strategy" (Sage), and a book based on the course she teaches at IIM Ahmedabad, and her consulting experiences.