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Olga Slavkina, F01, Co-Writes Chapter for a Book on Schmoozy Fox

Olga Slavkina, F01, founder of Schmoozy Fox, a strategic brand and marketing consultancy based in Belgium, co-wrote a chapter for a marketing book called, Brand Mascots and Other Marketing Animals. Her chapter was titled, "SCHMOOZY FOX: standing out from the pack," which highlighted a case study on how Schmoozy Fox was able to build its brand identity through the use of innovative language and imagery, which allowed them to reach their desired audiences. 

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