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Nathalie Laidler-Kylander, F07, Publishes Book on Non-Profit Branding

Ellen Richstone

Nathalie Laidler-Kylander's, F07, new book titled The Brand IDEA: Managing Nonprofits Brands with Integrity, Democracy and Affinity will be published by Jossey Bass this Novemeber. The book offers new ideas for nonprofit brand management that “create organizational cohesion and generate trust in order to build capacity and drive social impact.”

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