Marketing

This field of study requires the completion of a minimum of three courses from the list below, including one required class and two electives. Of the two electives, at least one full credit must come from Group 1. An asterisk (*) denotes required course for the field. Modular courses (1/2 credit courses) must be matched up to make a full credit. For specific information on when and if courses are being offered, please see the current year’s course listing.

Courses:

KEY
* This course is required for constitution of the field.
++ Any one of these courses may be used as the required course in the field.
+ Any one of these courses may be used as the second required course in the field.
[ ] Bracketed courses are those not offered 2012-2013.
Unless otherwise indicated, students need three course credits to complete a field of study. Modular courses count as one-half credit and if listed in a field, two must be taken to complete one course.

Professors with expertise in the field

• Carolyn Gideon
• Nathalie Laidler-Kylander
• Bernard Simonin

• Christopher Tunnard

Research Centers

• Institute for Business in the Global Context
  
• The Edward R. Murrow Center
  
• The Center for Emerging Market Enterprises
  
• The Hitachi Center for Technology and International Affairs
  

Student Theses

Nation Branding: Greece, a Country in Crisis (MIB 2010)

State Branding in the 21st Century (MALD 2009)

Tourism and Economic Development in Tanzania (MALD 2009)

Violence Prevention Through Bodybuilding (MALD 2008)

Refining Entrepreneurial Marketing to Create Sustainable Value at the Base of the Pyramid (MIB 2010)