Marketing


An International Business Field of Study for MIB Students

The four fields of study that are the International Business fields for the MIB degree include: International Finance and Banking; Strategic Management and International Consultancy; Marketing; and Public and NGO Management. Students in the MIB program must complete one of these four International Business Fields of Study along with one International Affairs (MALD/PhD) Field of Study. MIB students must complete a minimum of three course credits in a single field to fulfill the International Business Field of Study requirement. Modular courses (1/2 credit courses) must be matched up to make a full credit. Each field has one required course credit and two elective course credits. An asterisk (*) denotes the required course for the field. Through petition to the Committee on Student Academic Programs, MALD students may offer one of the MIB International Business Fields of Study. However, it should be noted that in doing so, they are ineligible to officially offer the International Business Relations Field toward their plan of study. Note: MIB students are not permitted to offer the International Affairs Field of Study, International Business Relations, to satisfy one of their field requirements.
  • This field of study requires the completion of a minimum of three course credits from the list below, including one required class and two elective credits.
  • An asterisk (*) denotes required course for the field.
  • Modular courses (1/2 credit courses) must be matched up to make a full credit. For specific information on when and if courses are being offered, please see the current year’s course listing.
  • Faculty Supervising this Field of Study: Professor Bernard L. Simonin

Courses:

EIB B212
Starting New Ventures
EIB B213
Managing the Growing Enterprise
EIB B237 Field Studies in Global Consulting
EIB B243
Market Approaches to Economic and Human Development: Reaching the Base of the Economic Pyramid Through Social Enterprise
* EIB B262 Marketing Research and Analysis
 EIB B263m
Marketing Management
EIB B264 Strategic Marketing for Non-profit Organizations
EIB B280 The Global Food Business

KEY
* This course is required for constitution of the field.
++ Any one of these courses may be used as the required course in the field.
+ Any one of these courses may be used as the second required course in the field.
[ ] Bracketed courses are those not offered 2014-2015.
Unless otherwise indicated, students need three course credits to complete a field of study. Modular courses count as one-half credit and if listed in a field, two must be taken to complete one course.

Professors with expertise in the field

Research Centers

Student Theses

Nation Branding: Greece, a Country in Crisis (MIB 2010)

State Branding in the 21st Century (MALD 2009)

Tourism and Economic Development in Tanzania (MALD 2009)

Violence Prevention Through Bodybuilding (MALD 2008)

Refining Entrepreneurial Marketing to Create Sustainable Value at the Base of the Pyramid (MIB 2010)