About The Field

The Marketing field investigates the fundamental activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Its relevance speaks to both developed and emerging markets and spans across the private, public, and non-profit sectors. In addition to careers in product and brand management, communication and public relations, and the growing area of social media, the Marketing field is pertinent for students interested in general management careers, entrepreneurial management, as well as management consulting. The Marketing field helps students acquire the tools,concepts, and grounding in the basic disciplines (e.g., psychology, economics, statistics) essential to understanding consumer and organizational behaviors and to developing successful marketing strategies.


Below is a representative portrait of curricular requirements for this Field of Study. Core requirements are subject to periodic updates and modifications; current Fletcher students should refer to the Registrar's Field of Study Guide for definitive requirements in a given academic year.

The four fields of study that are the International Business fields for the MIB degree include: International Finance and Banking; Strategic Management and International Consultancy; Marketing; and Public and NGO Management. Students in the MIB program must complete one of these four International Business Fields of Study along with one International Affairs (MALD/PhD) Field of Study. MIB students must complete a minimum of three course credits in a single field to fulfill the International Business Field of Study requirement. Modular courses (1/2 credit courses) must be matched up to make a full credit. Each field has one required course credit and two elective course credits. An asterisk (*) denotes the required course for the field. Through petition to the Committee on Student Academic Programs, MALD students may offer one of the MIB International Business Fields of Study. However, it should be noted that in doing so, they are ineligible to officially offer the International Business Relations Field toward their plan of study. Note: MIB students are not permitted to offer the International Affairs Field of Study, International Business Relations, to satisfy one of their field requirements.

Core Requirements for the Field

  • This Field of Study requires the completion of a minimum of three course credits from the lists below, including one required class and two electives.
  • Modular (1/2 credit) courses must be matched up to make one-credit. For specific information on when and if courses are being offered, please see the current year’s course listing.
  • Required Course
    Examples of Elective Courses

    We encourage you to visit our course listings to get a better understanding of Fletcher, our curriculum, and our students.


    Tatiana Popa Fletcher
    Chris Hummel of Siemens Enterprise Communications
    Sarah Cartmell Fletcher
    Tatiana Popa
    MIB 10
    Pfizer Dubai,
    Business Strategy

       Read Tatiana's story

    Chris Hummel
    MALD 93
    Siemens Enterprise
    Communications North American

       Read Chris's story

    Sarah Cartmell
    MALD 09
    GE Intelligent Platforms
    Global Product Marketer

       Read Sarah's story

    Outside the Classroom

    • From Disorder to Order: The Dharma of Entrepreneurship
    • Tufts Innovation Symposium: Customer in Context
    • The Alibaba IPO: Leveraging Opportunity and Law in a Global Market
    • Cause Branding, Marketing and Corporate Responsibility: Trends and Cases
    • International Business Development and Branding
    • Business Diplomacy - Translating Political Skills to the Business Environment
      • Johnson & Johnson - Tokyo, Japan
      • APCO Worldwide - Washington, DC
      • Aubridge Partners - Shanghai, China
      • Hitachi Research Institute - Tokyo, Japan
      • "Nation Branding: Greece, a Country in Crisis"
      • “The New Frontier of Development: How Securitization and Risk Spreading in the Microfinance Industry Can Benefit Development and the Private Sector”
      • "Engaging Institutional Investors in Responsible Investing"
      • “The Exit Option as Indicator of Financial Development: An Examination of East Asia & Pacific Private Equity-Backed Exits”
      • “The Valuation and Financial Analysis of High-Growing Companies - Theory and Application”
      • "State Branding in the 21st Century"
      • "Tourism and Economic Development in Tanzania"
      • "Refining Entrepreneurial Marketing to Create Sustainable Value at the Base of the Pyramid"
      • "Jamela Market Research & Business Plan"
      • "The Rise of Conscious Consumerism and A New Paradigm for Business: The Buy-One Give-One Model"
      • "Nation Branding of Pakistan: Branding "The Most Dangerous Nation in the World""
      • International Business Club
      • International Communications Club
      • Fletcher Net Impact

      Learn From The Experts: Fletcher Faculty

      Bernard Simonin, Professor of Marketing and International Business at The Fletcher School"If you are interested in studying Marketing in conjunction with International Business, you will soon discover that Fletcher and the greater Boston area are exactly the right place to be."

      Bernard Simonin, Professor of Marketing and International Business

      Other faculty with expertise in the field:

      Carolyn Gideon Christopher Tunnard
      Carolyn Gideon Christopher Tunnard