About The Field
The Marketing field investigates the fundamental activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Its relevance speaks to both developed and emerging markets and spans across the private, public, and non-profit sectors. In addition to careers in product and brand management, communication and public relations, and the growing area of social media, the Marketing field is pertinent for students interested in general management careers, entrepreneurial management, as well as management consulting. The Marketing field helps students acquire the tools, concepts, and grounding in the basic disciplines (e.g., psychology, economics, statistics) essential to understanding consumer and organizational behaviors and to developing successful marketing strategies.
Students should refer to the Registrar's Field of Study Guide for definitive requirements in a given academic year.
Outside the Classroom
Learn From The Experts: Fletcher Faculty
"If you are interested in studying Marketing in conjunction with International Business, you will soon discover that Fletcher and the greater Boston area are exactly the right place to be."
— Bernard Simonin, Professor of Marketing and International Business
Other faculty with expertise in the field: