The Marketing field investigates the fundamental approaches to understanding local and global markets, competitors, and portfolios of product offerings in both developed and emerging markets and through the private, public and non-profit sectors. It is appropriate for students interested in general management careers, entrepreneurial management as well as management consulting. The Marketing field helps students acquire the grounding in the basic disciplines (e.g., psychology, economics, statistics) essential to understanding consumer and organizational buying patterns and develop successful marketing strategies.
The International Marketing Field requires the completion of a minimum of three courses.