About The Field
The Marketing field investigates the fundamental activities, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Its relevance speaks to both developed and emerging markets and spans across the private, public, and non-profit sectors. In addition to careers in product and brand management, communication and public relations, and the growing area of social media, the Marketing field is pertinent for students interested in general management careers, entrepreneurial management, as well as management consulting. The Marketing field helps students acquire the tools,concepts, and grounding in the basic disciplines (e.g., psychology, economics, statistics) essential to understanding consumer and organizational behaviors and to developing successful marketing strategies.
Below is a representative portrait of curricular requirements for this Field of Study. Core requirements are subject to periodic updates and modifications; current Fletcher students should refer to the Registrar's Field of Study Guide for definitive requirements in a given academic year.
The four fields of study that are the International Business fields for the MIB degree include: International Finance and Banking; Strategic Management and International Consultancy; Marketing; and Public and NGO Management. Students in the MIB program must complete one of these four International Business Fields of Study along with one International Affairs (MALD/PhD) Field of Study. MIB students must complete a minimum of three course credits in a single field to fulfill the International Business Field of Study requirement. Modular courses (1/2 credit courses) must be matched up to make a full credit. Each field has one required course credit and two elective course credits. An asterisk (*) denotes the required course for the field. Through petition to the Committee on Student Academic Programs, MALD students may offer one of the MIB International Business Fields of Study. However, it should be noted that in doing so, they are ineligible to officially offer the International Business Relations Field toward their plan of study. Note: MIB students are not permitted to offer the International Affairs Field of Study, International Business Relations, to satisfy one of their field requirements.
- Core Requirements for the Field
- This Field of Study requires the completion of a minimum of three course credits from the lists below, including one required class and two electives.
- Modular (1/2 credit) courses must be matched up to make one-credit. For specific information on when and if courses are being offered, please see the current year’s course listing.
- Required Course
- Examples of Elective Courses
We encourage you to visit our course listings to get a better understanding of Fletcher, our curriculum, and our students.
Outside the Classroom
Learn From The Experts: Fletcher Faculty
"If you are interested in studying Marketing in conjunction with International Business, you will soon discover that Fletcher and the greater Boston area are exactly the right place to be."
— Bernard Simonin, Professor of Marketing and International Business
Other faculty with expertise in the field: